Instantly alternative for HubSpot
Cold email + LinkedIn + AI calls directly in HubSpot — not Instantly as a second system.
TL;DR
Instantly.ai is one of the best-known cold email platforms — unlimited mailboxes, automated warm-up and an integrated 160M+ B2B lead database — strong for high-volume outbound outside the CRM. HubSpot teams hit the same limits as with any external cold email suite: activities live outside HubSpot, reporting is fragmented, and LinkedIn or call steps are missing entirely. Outreach Master is the HubSpot-native alternative: multichannel sequences with email, LinkedIn and AI cold calls directly inside HubSpot, with full activity logging, EU hosting and pay-per-use AI calls.
About Instantly
Cold email platform focused on deliverability, unlimited mailbox warm-up and a built-in B2B lead database for high-volume outbound.
Since 2021 Instantly has grown into an all-in-one cold email platform: unlimited mailbox connections, the "Deliverability Network" warm-up, inbox rotation, A/B testing, an integrated lead database and its own reply CRM ("Unibox"). Excellent if your outbound is pure email, you operate many domains and mailboxes at scale and you do not use HubSpot as your CRM. For HubSpot teams the trade-off is familiar: Instantly activities do not land on the contact automatically, reply tracking, meetings and funnel reports live in two worlds, and LinkedIn and phone are missing entirely. Outreach Master extends HubSpot natively: the same sequence steps you have in Instantly, but orchestrated across email, LinkedIn and AI calls — and every activity is logged automatically to the HubSpot timeline.
Feature comparison in detail
Where the differences lie – feature by feature.
| Feature | Instantly | Outreach Master |
|---|---|---|
| Native HubSpot CRM integration | ||
| Sequences inside HubSpot | ||
| Email outreach | ||
| LinkedIn outreach (connect, message, InMail) | ||
| AI cold calls in sequence | ||
| Activities logged in HubSpot | ||
| Sent LinkedIn messages logged to HubSpot | ||
| AI reply drafts for LinkedIn | ||
| EU hosting & GDPR DPA | ||
| No additional CRM required | ||
| Pay-per-use AI calls |
✓ fully supported · – partial/manual · ✗ not supported
Pricing & terms
What does the solution cost – and what to watch out for.
| Criterion | Instantly | Outreach Master |
|---|---|---|
| Entry price | ab ~37 $/Monat (Growth) | 49 €/User/Monat |
| Mailboxes & warm-up | unbegrenzt, eigenes Warm-up-Netzwerk | pro User, in HubSpot verbunden |
| Lead database | 160M+ B2B-Kontakte (kostenpflichtig) | eure HubSpot-Daten + Listen |
| Channels | E-Mail (LinkedIn/Calls nicht enthalten) | E-Mail + LinkedIn + AI Calls |
| HubSpot integration | via Webhooks/Zapier (eigene App) | native, in HubSpot-Sequenz |
| AI cold calls | nicht enthalten | inkludiert · Pay-per-Use |
| EU hosting | US-basiert | Frankfurt (EU) |
Pricing based on publicly available information as of 2025. Actual terms may vary.
Which tool fits you?
Pick the solution that fits your setup – or combine both.
Choose Instantly
- You need extremely high email send volume with unlimited mailboxes and domains.
- You do not use HubSpot as your CRM — your outbound runs fully independently.
- You want a built-in B2B lead database inside the same tool.
- Cold email is your only outbound channel — LinkedIn and phone do not matter.
- A dedicated "Unibox" for reply management matters more to you than CRM activity logging.
Choose Outreach Master
- HubSpot is your CRM and should stay the master of outbound activities.
- You need email + LinkedIn + AI calls orchestrated in one sequence.
- Open rates, reply rates, meetings and call outcomes should be reported directly in HubSpot.
- EU hosting, a German DPA and GDPR compliance are required — especially for DACH B2B.
- You do not want to maintain a second tool, webhook glue or duplicated data.
Migration & setup
What switching looks like in practice.
Instantly campaigns can be rebuilt 1:1 as HubSpot sequences with Outreach Master: step logic, templates, spintax variables and A/B variants carry over. Your existing mailboxes connect directly to HubSpot, LinkedIn and call steps are added, and replies land in the HubSpot timeline on the contact instead of the Instantly Unibox. Typical setup: 2–3 hours including mailbox connection and sequence build.
Frequently asked questions
Answers on migration, features and pricing.
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